Bicentury Rice cakes

Context of the project

The expansion of the rice-cake category, with the emergence of the distributor brand and the lack of originality in the market, motivated Bicentury to develop the "funcional Bicentury" concept. Its objective is to explore new moments of consumption and broaden the brand's legitimacy, taking the product beyond the snack category and expanding its horizons.

Bicentury therefore asked Loop to develop a new opportunity territory based on the natural functionality of the rice cake as an ingredient.


Expand the rice-cake category to exploit new moments of consumption and expand the brand's legitimacy.


Creation of a new category of rice cakes for different moments of consumption, with different flavors and functionalities enhanced with new ingredients.