Steelcase New seating category

Context of the project

Steelcase, headquartered in the United States, is the world's largest office furniture manufacturer. It has always sought to be at the forefront of the furniture sector, and it entrusted Loop with one of its strategic projects.


Develop and structure a new category of office seating suitable for large corporations and new “open-space” uses.


Thanks to the migration of technology for the production of automotive seats, which allowed a significant reduction in investment and costs (as well as an improvement in the form features of the line), Loop structured the vertical integration of seating through a unified mechanical platform for all office furniture needs, with 20 different references and 2,000 possible combinations.