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Risi A snack for adults

Context of the project

During the search for new opportunities, Risi - manufacturer of corn-based snacks - wanted to create a new category of snacks targeted to adults and relied on Loop to identify the market opportunity and turn it into a product.

Challenge

Define the value drivers that motivate adults to consume snacks and transform them into the differential attributes of a new category of “Risi snacks” to conquer this target.

Solution

Create a new category of Risi snacks to attract the adult target and achieve differential packaging from the market's perspective, responding to the requirements of industrialization, costs and investments.