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Zumex Maximization of the business model

Context of the project

Zumex's juicing technology is a simple, reliable and effective solution, applied from its origins to a machine that has enhanced freshly squeezed juice in bars and cafeterias.

Zumex asked Loop to structure the product map and opportunity territory for it to expand, using its technology as the starting point.

Challenge

Maximize technology that has already been amortized, exploiting new business models, channels and markets by developing solutions that can be adapted to clearly differentiated situations and needs.

Solution

Structuring of Zumex's business territory, defining specific strategies and products that allow it to exploit different market segments, such as the modern food environment, the vending machine context and small hospitality establishments.

With its redefined product strategy and portfolio, Zumex has consolidated its leadership in the category, maximizing its penetration.