Imaginarium Retail model

Context of the project

The Zaragoza-based toy company has always been an example of innovation in the sector. In this context, it wanted to help parents manage the time they spend with their children, enhancing the experience with new products and services that will expand the scope of Imaginarium's operations.


Establish a retail model for easy scalability and international development focused on a specific target, using an experiential strategy that elevates the status of toys and includes the sale of services to families.


Identification of a unique opportunity territory rooted in the concept of "shared spaces" for parents and children, taking the company’s activity to the experiential level with the sale of services (travel agency, communications services, etc.). For this purpose, different ranges and product/service categories were defined within the opportunity territory, and the actual products/services were designed and developed for their launch in the market.