Movistar Imagenio

Context of the project

The telecommunications company was considering new challenges in terms of their interaction with the different user targets and the need to adapt to each one of them.

In this context, Loop collaborated with Movistar in structuring its Imagenio service. In this new system, every need was adapted from the user to the solution, based on greater interaction and control, and an ease of navigation and improved accessibility to content through advanced interactive services and adequate user support.


Creation of a new product that defines significant values of diverse user groups, making the service more adaptable and attractive for all types of customers.


Development of the new navigation system taking into account the variety of targets (family). The solution was capable of growth in benefits and new functions, serving as a platform to integrate current services, as well as the integration of future products to be marketed by the company.