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HP DesignJet category

Context of the project

Using a business model aimed at a professional audience as our starting point, we achieved a product aimed at a mass audience, replacing the printer-focused vision of the product with a broader business model in which service and consumables (ink and paper) are the main focus.

Challenge

How to go from the sale of capital goods to the sale of FMCG.

Solution

How to go from the sale of capital goods to the sale of FMCG.