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Haciendas Bio Biovivo

Context of the project

Biovivo was born to enable all Spanish households to access organic fruits and vegetables whose cultivation supports the natural fertility of the land and restores the biodiversity of the soil. This new brand reached the market backed by the 15 years of experience and the knowledge behind Haciendas Bio, Spain's top producer of organic fruits and vegetables and an export leader.

Given its concern for the environment and sustainability, Haciendas Bio tasked Loop with the strategic definition of plastics-free ecological packaging for the Biovivo category and the implementation of it.

Challenge

Structural definition of the new packaging policy for fresh and organic products aligned with the values of the new Biovivo brand.

Solution

Structural development of all packaging references and creation of a new packaging system based on ecological, plastics-free materials.