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EVO Smart banking

Context of the project

Initially, EVO Bank was f ramed within the “zero commission” trend, aspiring to be the exemplar bank for its clients. Under the slogan “Intelligent Banking”, EVO developed a concept based on a single product platform.

Challenge

Maximization of the “Intelligent Banking” concept through the definition and development of a platform of services and associated products (Intelligent Account) through an omnichannel strategy that enhances client acquisition and loyalty.

Solution

Maximization, development and implementation of the “ Intelligent Banking“ Opportunity territory, focused on attracting new customers. The “Intelligent Banking” philosophy was defined together with the different banking products that it comprises of (credit, account and smart mortgage, financial coaching, etc.), segmenting the different groupsof customers according to their attitude towards money. With these criteria, customer acquisition and loyalty pathswere established for each target.