Continente Digitalization strategy

Context of the project

Continente is the top retail food company and a pioneer in FMCG e-commerce in Portugal.

The organization had numerous digital initiatives scattered across its different departments, but it needed to evaluate and prioritize these activities and give them an overall business sense.


How to use digital tools to emphasize the contribution of value to the market.


Integration of all the company's digital projects and channels based on Continente's strategic objectives, making the customer the center of all the action.