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    Reto:

    Develop a professional machine for making fresh orange juice especifically for HORECA needs



    Solution:

    Definition of the opportunity territory. Structure of the value proposal. Exploitation of the range and catalogue of machines

    Zumex
    Juice in the moment

    Zumex, together with Loop, discovered that for the HORECA market, to make fresh orange juice, the use of small oranges had equal value to large oranges. This discovery led to the conclusion that you could createa new category of products and services to make good quality fresh orange juice in the moment, using the smaller and less valued variety of oranges. The model now represents the front line of professional juice orange squeezers, allowing Zumex to reinforce brand presence and project innovation values in the HORECA environment.

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