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    Challenge:

    Construction of a unique territory for Worten in Spain



    Solution:

    Definition of an opportunity territory; creation of value with the current offer; new product

    categories through their multichannel retail

    Worten
    Worten in Spain

    Understanding the purchase process and the assets owned by Worten to construct a unique territory in a country where Media Markt is the indisputable market leader. Furthermore, in a sector that, due to commoditisation and showrooming, price competiveness is key, which meant that it was a huge challenge.

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