Unilever | Loop
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    Conceptualisation and development of a new business model for soft ice cream


    Creation of the system for the preparation of creamy ice-cream; integration in new moments of consumption, opening new channels without cannibalization

    Cornetto Soft

    Creation of the new system that offers a magic experience for the consumer and maximises the value of soft ice cream, as well as creating an opening towards new sales channels (Horeca, kiosks, etc) for this ice cream category. It involved the manufacture, storage, distribution and food conservation in the POS using Unilever capacities.

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