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    Identification, definition and development of a new beer experience in the HORECA channel


    Categorisation of HORECA establishments according to the consumer experience in each

    New Experience

    Creation of a new experience which brings value to three key elements of the beer experience in HORECA: the barman, the establishment and the product: improving the perception of value and the image, both for the client and the consumer. The new beer standard that was developed was defined with the intention that it could also be exportable to the home market.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.:

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.:

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: