Springfield | Loop
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  • Springfield

    Challenge:

    Definition of a product category for a specific segment

    Solution:

    Identification of moments and contexts of maximum value in the purchase of accessories; New business opportunities for the brand

    Springfield
    Accessories

    The essence, values and catalysts for buying accessories were analysed and defined. The structure of the category was defined for the target young women. From this category structure the moments of value were identified from the point of view of young people and new business opportunities created accordingly.

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