National Geographic | Loop
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  • National Geographic

    Challenge:

    Evolve the Retail Store concept to define its own competitive territory and sector



    Solution:

    Structure of the opportunity umbrella with a multichannel strategy

    National
    Geographic
    Retail Store

    For the definition of the store we based the focus on functional and aesthetic attributes rather than on socio-economic profiles. Building on this, a multichannel strategy was defined for National Geographic presence in different channels from shopping centres to airports.

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