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    Evolve the Retail Store concept to define its own competitive territory and sector


    Structure of the opportunity umbrella with a multichannel strategy

    Retail Store

    For the definition of the store we based the focus on functional and aesthetic attributes rather than on socio-economic profiles. Building on this, a multichannel strategy was defined for National Geographic presence in different channels from shopping centres to airports.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.:

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.:

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: