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    Definition of a strategy that could adapt to the changing banking sector: new targets, habits, competition etc


    Creation of an umbrella and vision of easy banking; identification of attributes that define values of “Easy/ease of use”

    La Caixa
    Easy banking

    Definition of new lines of services and redefinition of existing services to adapt them to a vision about Ease of use. This concept of “Easy” was deconstructed semantically with the idea of offering agreat variety of services in an understandable and intuitive way according to mechanisms of interaction with the customer, and adaptable within the changing banking field.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
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    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
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    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
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