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    Challenge:

    Definition of a strategy that could adapt to the changing banking sector: new targets, habits, competition etc



    Solution:

    Creation of an umbrella and vision of easy banking; identification of attributes that define values of “Easy/ease of use”

    La Caixa
    Easy banking

    Definition of new lines of services and redefinition of existing services to adapt them to a vision about Ease of use. This concept of “Easy” was deconstructed semantically with the idea of offering agreat variety of services in an understandable and intuitive way according to mechanisms of interaction with the customer, and adaptable within the changing banking field.

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