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  • ES
  • PT
  • Inditex

    Reto:

    Creation of a new category of products and services for a new market



    Solution:

    Design of the baby stroller for 3 different uses: a cot, maxicosi car seat and a toddler seat. A good quality/price result for the client

    Inditex
    Child`s Stroller

    Creation of a new category: baby strollers with three different uses. This was a product which achieved a differentiation factor for Inditex; a multi-use product but with a price position aligned with the company pricing policy. The cost optimisation was achieved through the substantial reduction of plastic injected pieces.

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