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    Creation of a new category of products and services for a new market


    Design of the baby stroller for 3 different uses: a cot, maxicosi car seat and a toddler seat. A good quality/price result for the client

    Child`s Stroller

    Creation of a new category: baby strollers with three different uses. This was a product which achieved a differentiation factor for Inditex; a multi-use product but with a price position aligned with the company pricing policy. The cost optimisation was achieved through the substantial reduction of plastic injected pieces.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.:

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.:

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: