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    Challenge:

    How to move from selling B2B products to selling consumer products


    Solution:

    Development of a workplan into the long-term for the redefinition of the product

    Hewlett Packard
    DesignJet

    Our starting point was a business model directed at a professional user, which was to be converted into a model suitable for the public and home use. This required moving the focus from a vision centred on the printer to one centred on a global service with consumables(toner and paper) as the principal focus.

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