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    How to move from selling B2B products to selling consumer products


    Development of a workplan into the long-term for the redefinition of the product

    Hewlett Packard

    Our starting point was a business model directed at a professional user, which was to be converted into a model suitable for the public and home use. This required moving the focus from a vision centred on the printer to one centred on a global service with consumables(toner and paper) as the principal focus.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.: info@loop-cn.com

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.: info@loop-cn.com

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: info@loop-cn.com