Durex | Loop
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    Creation of a category of products to maximise the value of the brand


    Definition of the Play&Massage philosophy and its range,construction and development of the category. Brand positioning

    Play & Massage

    This category formed part of the Durex Opportunity Territory in which massage is the promotor of sexual relations, exploring, the before, during and after. The gels were developed using their own packaging as the applicator (different textures, colours, effects and flavours). The products were to be distributed in both Pharmacies and Supermarket(self-service).

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.: info@loop-cn.com

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.: info@loop-cn.com

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: info@loop-cn.com