Durex | Loop
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  • Durex

    Challenge:

    Creation of a category of products to maximise the value of the brand

    Solution:

    Definition of the Play&Massage philosophy and its range,construction and development of the category. Brand positioning

    Durex
    Play & Massage

    This category formed part of the Durex Opportunity Territory in which massage is the promotor of sexual relations, exploring, the before, during and after. The gels were developed using their own packaging as the applicator (different textures, colours, effects and flavours). The products were to be distributed in both Pharmacies and Supermarket(self-service).

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