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  • Dekton

    Challenge:

    Definition of the commercial space for the new brand and its co-existence with the other company divisions


    Solution:

    Creation of the a new product segmentation adapted to new technology and adaptation of the offer to the markets

    Consentino
    Dekton

    The definition of the matrix of opportunities gave Loop the change to define a new product portfolio and a preliminary implementation plan which would establish the bases for the definition of the new brand, optimising the process of implementation and investments necessary for launch. Exploitation model for the new DEKTON production lines.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.: info@loop-cn.com

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.: info@loop-cn.com

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: info@loop-cn.com