Danone | Loop
  • ES
  • PT
  • Danio


    Definition of the strategic innovation plan for Danio for the 5 following years. Project with a global scope


    Danone debut into the healthy snack category: definition of the strategic umbrella and innovation plan for the category


    Danio is an extra creamy and high density yogurt which is very filling and has a high nutritional value due to its special production process. With this product, Danone began a new Snack category for this type of yogurt. The strategy was defined for brand credibility in this new positioning.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.: info@loop-cn.com

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.: info@loop-cn.com

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: info@loop-cn.com