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  • Danio

    Challenge:

    Definition of the strategic innovation plan for Danio for the 5 following years. Project with a global scope



    Solution:

    Danone debut into the healthy snack category: definition of the strategic umbrella and innovation plan for the category

    Danone
    Danio

    Danio is an extra creamy and high density yogurt which is very filling and has a high nutritional value due to its special production process. With this product, Danone began a new Snack category for this type of yogurt. The strategy was defined for brand credibility in this new positioning.

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