Parse error: syntax error, unexpected '<' in /usr/home/ : eval()'d code on line 1 Alfa | Loop Alfa | Loop
  • ES
  • PT
  • Alfa


    Repositioning sewing machines and exploiting the Brand potential


    Definition of an Opportunity Territory for sewing machines; Definition of a new user target and sales channels

    Alfa Next

    Given the trend towards DIY, we defined a new territory for sewing machined, developing a new context for users and exploiting new channels and points of sale. We also re-organised the product portfolio, including products, accessories, services and consumables to generate a new universe around sewing.

    Excellence Center Barcelona

    Camí de Can Camps, 17-19
    08174 San Cugat, Barcelona, España
    T.: (+34) 933 030 299 | E.:

    Strategic Reflection Center Madrid

    Calle Alcalá, 21 - Planta 11, Derecha
    28014 Madrid, España
    T.: (+34) 911 441 144 | E.:

    Strategic Reflection Center Lisboa

    Rua Duque de Palmela, 37 - 3º Esquerdo
    1250-097 Lisboa, Portugal
    T.: (+351) 215 895 471 | E.: