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  • Air Wick

    Challenge:

    Creation of a new category under the concept of product + consumable


    Solution:

    Conceptualisation, design and development of air fresheners that can be regulated and are easy to refill

    Air Wick
    Air Freshners

    Through the new product design and development, the object was treated as a small electronic device which came close to the codes of the perfume industry whilst also maintaining the norms of modern distribution: high volume production, low costs and low level of competition in the supermarket shelf. The key element of the aesthetics was sophistication, which was used to improve the presentation and ease of changing the refills. The product was developed to obtain a high grade of international acceptation, and it has now become a model example product, having had hundreds of millions of units manufactured.

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