After analysing the market situation and identifying latent consumers needs, our team of experts defined a strategy that opened up a whole new area for growth. Cornetto Soft, an alternative soft ice cream machine was defined, consisting in an innovative way to sell and distribute soft ice cream. With Cornetto Soft it was possible to avoid commercial, logistic, technical and hygiene limitations typically associated with other soft ice cream. The new machine lead to a new "novel experience" for consumers, by enabling them to watch a different way of making of their soft ice cream in the moment. Additionally Cornetto Soft ice creams have guaranteed high quality as only you would expect from Frigo.