Conceptualization, strategic vision and development of the new category of products Preserving Foods. Buying a new technology  in China and adapting it to solve the current market needs.

Developing new products after 20 years (30 items successfully launched to the market)
High competition between shops to properly display this innovative product.
Increasing sales in this category since it was started, reaching a 37,3% growth from 2007 to 2008
International deals with producers to share the cost of the new developments.

Alfa Hogar sales increase 5% in 2009