







The family trip can be a very attractive moment both for parents and children, as it promotes a better communication, fun and relax. Nevertheless, in those family trips, it is quite difficult to find an attractive trip one. for both parents and children. This can lead to two situations: that the parents or the kids do not enjoy the trip, or that, for both parts to have fun, one must accede to offers that tend to separate their activities (and not sharing their holiday experience). On the basis of Imaginarium's Common Spaces concept, the challenge we assumed was to identify travel alternatives that would create a shared and real experience between parents and children.

The developed strategy has been really successful. We conceived a specialized travel agency that organizes holidays where parents and children live together the family travel experience, by enjoying, discovering, resting and sharing all together. The agency offers trips to places from all over the world, considering the whole process, from leaving to returning back to home, as an overall experience.






