Transform an idea into a market success is an exciting challenge but also a complex process full of uncertainties. The successful development of an idea is not only a question of attitude and entrepreneurial resources, a proper management skills and an overview of the whole process is essential.

The majority of new products or services are generated from requirements not adequately covered by the existing offer in the market. Thus, the dual concept idea / need is usual and has a great potential in terms of business.

The curve of maturity of an idea, defined as the ratio between investment and value determines when and how much to invest in transforming an idea into a market product. To accelerate the maturation, i.e., to minimize investment while maximizing the attractiveness of an idea should be the goal to pursuit in the process of launching a new concept to the market.

For more information, please contact us at: inventia@ignition-cn.com