Natalia is executive MBA for the Instituto de Empresa, Spain and BA in Industrial Design from National University of La Plata, Argentina.

Before joining the company, she developed her professional career in Argentina, China and England, being employed in projects of innovation, design and development of products and services. She also was responsible for the definition of the strategic concept of business, corporate image and range of products (CDN for Inditex, Spain) and team leader and manager of the methodology for the conceptualization and product design domestic appliances, mobile telephones, etc. (Nova Design, China).

At Loop, Natalia has taken part into projects of innovation, such as the conceptualization of new generation of bathroom-cleaning products for a worldwide leader company, the creation of a new set of packaging for ready-to-eat food that improve the user purchasing and consume experience for a national leader, etc.