Jordi has a degree in Electronic Art with an extensive experience in innovation consulting, as a consultant and as a innovation workshop motivator.

Since he joined the company, he has taken part in different innovation and user experience projects, as for example designing a new bank office experience, creating a new interface and the conceptualization of communication in household domestic appliances for seniors and disabled persons, also creating and designing a new concept for children mobile and telecom products and strategies.

Before working for Loop, Jordi was part of an investigation team, who was exploring new forms of interaction with products and services also the study of internet social solutions.